Health Shield completes major rebrand
Health Shield – one of the UK’s leading corporate health cash plan providers – has completed a major re-brand by unveiling a radical new image for the 130-year-old society.
The Crewe-based organisation [change for national publications] kicked-off the extensive re-branding exercise in 2009 in a bid to shake-up its corporate identity across a broad range of communication channels.
The project carried out by creative communications agency, Fresh Create – includes the launch of a fresh and dynamic website, a significant re-design of all literature, as well as new promotional material.
The creative re-brand – which is a bold step for Health Shield and the sector as a whole – sees the launch of a unique family of Health Shield characters to reflect the diversity and wide range of cover available to corporate clients.
Phillip Wood, director of sales and marketing at Health Shield, commented: “The exciting re-brand perfectly reflects the unique culture and brand values that underpin our 130-year-old organisation.
“We’re committed to providing a friendly and professional service to a whole host of businesses across the UK. We wanted to extend our brand to showcase the qualities that help to set us apart from other leading providers of health cash plans – and we’re delighted with our new look.”
The new look website is cram-packed with a host of new features, providing a vast range of information and specialist areas dedicated to members, intermediaries and employers. Features include: a secure members’ area, downloadable claims forms and information to keep members up-to-date with the latest product and society news.
The corporate re-brand comes just 11 months after Health Shield launched an ambitious new five year plan to grow the business.
The organisation, which last month scooped Group Cash Plan Provider of the Year at the Cover Excellence Awards, intends to double annual premium income to £43 million by 2013 as part of the comprehensive strategy.
Media contact:
Emma Jones or Jessica Wilkinson at Peppermint PR
Tel: 0161 941 4252
E: emma@peppermintpr.com or jessica@peppermintpr.com
- Health Shield is one of few providers that offer its members 100 per cent benefit payment across all benefits.
- In January 2009, it launched two new company paid products, Essentials and Essentials Plus, which also includes an employee assistance programme (EAP).
- It helps to cover everyday healthcare treatments costs, such as dental, optical, physiotherapy and complementary therapies.
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