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Health Shield Hits All-Time KPI High

Health Shield – one of the UK’s leading corporate health cash plan providers – has improved customer service levels after hitting an all-time high in claims performance.
In 2009, the Society processed 89.6 per cent of claims within two working days, whilst also maintaining a very high level of member satisfaction. According to Health Shield surveys, 99.15 per cent of members stated that they were happy with service levels regarding claims payments.

In the last year, Health Shield – a non-profit making friendly society – also continued to pay out nearly 80 per cent of its contributions back to members in the form of benefits.
Phillip Wood, director of sales and marketing at Health Shield, commented: “At Health Shield, we remain extremely loyal to our not-for-profit friendly society values. As such, we constantly drive to improve our levels of service to meet the needs of both current and future members.”

Last year, the number of new members increased significantly by 63 per cent to 40,311, compared to 24,656 in 2008. The number of new company paid group schemes also rose sharply by 145 per cent to 147.

Health Shield’s exceptional business performance comes one year into an ambitious five year growth strategy plan. The Society – which specialises in the corporate market – intends to double annual premium income by 2013 as part of the comprehensive strategy.
Wood added: “As we enter the next phase of Health Shield’s exciting development, we’re confident that our highly dedicated and hard-working team will continue to deliver a comprehensive range of benefits and products while remaining committed to our friendly professional values.”

Earlier this year, Health Shield hit a membership milestone of 100,000 members. The landmark was coupled with an extensive re-branding exercise for the organisation, which revealed a fresh corporate identity across a broad range of communication channels.



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