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Health Shield and Aberdeen Football Club support Time To Talk Day.

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Health Shield took part in a health and wellbeing themed match-day at Aberdeen Football Club (FC), meeting other sponsors and supporters of the club as part of a month-long campaign to support ‘Time To Talk Day’.

Health Shield was welcomed by Aberdeen FC in November 2018, as the Club’s Health and Wellbeing Partner. Both organisations will work together over the next two years to showcase new initiatives and technological products which will allow healthcare to be easily accessed by all. The partnership will also see health and wellbeing initiatives provided to Aberdeen FC staff, supporters and the general populace of the north east of Scotland.

The health and wellbeing themed match-day included a focus on mental health, in line with ‘Time To Talk Day’, whilst also shining a light on other aspects of health and wellbeing with a variety of local providers in attendance, including Aberdeen FC’s partner charity Aberdeen FC Community Trust, with Mental Health Aberdeen also joining as the event charity partner.

The day concluded with a match between Aberdeen FC and Rangers.

Courtney Marsh, Chief Executive at Health Shield, said: ‘We’re proud to support Aberdeen Football Club’s focus on mental health as part of Time To Talk Day.

“At Health Shield we aim to give as many people as possible access to the support and tools they need – whenever and wherever they need them – to take good care of their mental and physical health. One directly impacts the other. That’s why it’s important to ensure joined-up services: from things like telephone and face to face counselling to on-demand physiotherapy services and health screening.

“Ensuring the mental and the physical are on a level playing field is now a stated NHS goal. And it’s one that we as an employee wellbeing provider – offering integrated support to employees in Scotland and beyond – are keen to support.”

Commenting on the results, Health Shield Chief Executive Courtney Marsh said: “We are very pleased with this set of results. The cash plan market remained extremely competitive in 2018 with significant ongoing price pressure, impacted further by the IPT rise in 2017. Despite the challenging economic climate, it is encouraging to see that employers are still prioritising and investing in employee wellbeing.

“We continued to grow our business and achieved impressive year-on-year growth of 8% gross premium income, making 2018 the 18th consecutive year we have increased our premium income. This is because we listen to what intermediaries, employers and employees want. We differentiate our offering by encouraging employees to take control of their own health and wellbeing, to ultimately reduce and prevent longer term illnesses. The success of this strategy is borne out by our wellbeing service usage data. We’re taking a leadership position on providing integrated physical and psychological support tailored to need. We believe that affordable healthcare should be as accessible to a small construction company in Burnley as a large firm of solicitors in London.

“Over recent years, we’ve been diversifying our product offerings into the wider health and wellbeing market alongside digitising our systems and processes. These changes will be consolidated into an entirely new and innovative proposition for the corporate wellbeing market later this year, leading the business – and the Health Cash Plan market – into a new era and enabling us to continue our impressive recent growth record into the future.

“Health Shield’s aim is to help people lead healthier, happier and more productive lives. We want to be personable and friendly, traditional yet technological, inclusive and good to members and customers alike. We will continue to offer products that provide better healthcare all round, with services that keep companies and their staff in the best of health.”

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