Health Shield has it covered with new advertising campaign

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Health Shield – the award-winning corporate health cash plan provider – has launched its latest creative advertising campaign, aptly titled ‘We’ve Got You Covered’.

The Friendly Society has introduced the innovative campaign for 2013, incorporating its unique and much-loved family of Health Shield characters. The aim of the ‘back-to-basics’ advertising is to highlight the key benefits of implementing a health cash plan, while showcasing its comprehensive product portfolio and its dedication to delivering excellent customer service.

Philip Wood, executive director of sales and marketing at Health Shield, said: “Our latest campaign is fun and original, reflecting our core brand values. ‘We’ve Got You Covered’ reminds our audience that whether you are a member, an intermediary or a HR professional, you can be safe in the knowledge that we will provide a health cash plan that meets your exact needs.”

Health Shield regularly surveys its members including benchmarking its performance for call handling – a further measure of its commitment to first-class customer service.

The poll revealed that an overwhelming 95 per cent of respondents agreed that their overall experience of calling Health Shield was good, with 95 per cent also agreeing that queries were answered competently and professionally.

Members described the service as ‘excellent’ and ‘efficient’, with one person stating: “If only life was as easy as dealing with Health Shield. I’ve got nothing but praise for the service Health Shield gives.”

Wood adds: “Providing exceptional customer service has become the cornerstone of our business. We are constantly striving to ensure we are providing our members, HR and intermediary partners with the very highest levels of support.”

“We’re committed to ensuring that customer satisfaction remains at the heart of everything that we do.” For more information on the ‘We’ve Got You Covered’ campaign, visit:

we’ve got you covered campaign release