Health Shield launches new GP helpline, as the society goes paperless

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Health Shield – the award-winning corporate health cash plan provider – will introduce a new GP helpline in January 2013, as part of an extensive product development drive.

The benefit will be available across its voluntary and company-sponsored Corporate, Tailored and Flexible Benefits schemes.

The new 24/7 GP helpline, comes as the non-profit making Friendly Society introduces a new paperless system. From January, members can opt to receive information and scheme updates via email. Health Shield already operates a Direct Credit system, which enables the organisation to pay claims directly into members’ chosen bank accounts – it also offers Direct Credit notification via email.

The streamlined process is designed to further improve customer service levels at Health Shield. According to recent customer care surveys, 99 per cent of members rated their overall experience as ‘good’.

Philip Wood, executive director of sales and marketing at Health Shield, commented: “Through our dedicated Product Development Focus Group (PDFG), we have strengthened existing and soon-to-be-launched schemes, by offering additional services that meet the needs of all stakeholders – whether they are intermediaries, companies, or individual members.”

“In a rapidly changing marketplace, we felt it was extremely important that our systems and processes were fit-for-purpose to enable us to continue delivering a first-rate service that forms the cornerstone of our business. Together with a strong product portfolio, we are confident that we will continue to buck the market trend by growing our market share by income and working towards our ambitious business strategy.”

gp helpline launch