Health Shield – the award-winning corporate health cash plan provider – has set out a five year mission and vision, as part of an ambitious growth strategy to provide ‘affordable healthcare support to the widest possible community’.
The non-profit making Friendly Society has undertaken a thorough review of its strategy and business plan, setting out key targets and goals that will help to attract new members, retain existing clients and build the organisation.
In the next five years, Health Shield aims to: increase its turnover, while improving net return; explore and consider acquisitions; develop new partnerships and products; as well as enhancing service levels throughout the business.
Jonathan Burton, Chief Executive at Health Shield, said: “Our aim is to improve the health and wellbeing of as many people as possible, by developing existing products and embracing new opportunities. We have already launched a series of innovative new products at the start of this year that strengthen the range of benefits and health cash plans currently offered to companies and members.”
To complement its comprehensive product portfolio, in January Health Shield officially introduced a brand new company-sponsored scheme designed specifically for small-to-medium-sized businesses – Elements and Elements Plus. It has also achieved a market-first, by developing new Flexible Benefits products that remove any unnecessary duplication with other product providers.
He added: “Over the next five years, we intend to build on our success and firmly establish our position in the health cash plan market. This will be done through a combination of competitive pricing, an excellent reputation, the highest levels of customer service and satisfaction, together with developing strong personal relationships that mirror our Friendly Society heritage.”
In the last 12 months, Health Shield has achieved pure organic growth – the only provider to do so; focused exclusively on delivering competitive plans, offering 22 benefits across eight schemes; while consolidating its 20 per cent share of the company-paid market.