Health Shield strengthens corporate offering with new product launch

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Health Shield – the award-winning health cash plan provider – has strengthened its corporate offering with the launch of a new home assistance benefit.

The non-profit making Friendly Society has become the first health cash plan provider to include the benefit in its product portfolio, providing enhanced cover for corporate members.

The benefit, which will also be rolled out across Tailored schemes later in 2014, covers 14 hours of home assistance cover after a pre-planned hospital stay for two or more nights. It is available as part of the Corporate scheme across all levels – from Access through to Prestige.

Philip Wood, executive director of sales and marketing at Health Shield, said: “As an organisation, we are committed to improving and strengthening our product portfolio in line with our ambitious five-year strategy, together with meeting the changing needs of the market.

“We are the first health cash plan provider to include home assistance cover in a Corporate scheme and we intend to broaden its availability during the next 12 months, as we continue to innovate, explore and develop new avenues.

“The new benefit emphasises our commitment not only to providing cover for preventative care, but also during the recovery process to help our members get back to good health as quickly as possible.

“With service levels and excellent product quality at the centre of our offering, the addition of new benefits is essential in helping to deliver our overall vision and strengthen our relationship with intermediaries.”

health shield strengthens corporate offering with new product launch