New Crewe Slimming Club Shedding Pounds for Sport Relief

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Slimming club photo

Local Crewe-based business, Health Shield is helping employees to stay motivated and keep their New Year weight loss resolutions by setting up a charity-based slimming club.

Over 12 weeks, the Cash Plan provider’s employees who have volunteered for the club will raise money for charity by paying a weekly fee at weigh in. The proceeds will then be split between prize money for the top three slimmer’s, with the rest donated to Sport Relief. Health Shield will be matching the money raised by the club to double the charitable donation.

To encourage employees to become fitter and improve their overall health and wellbeing Health Shield has also agreed to contribute £40 each to the cost of employees buying a ‘Fitbit’ or other similar device.

Health Shield Chief Executive Jonathan Burton said: “Many of us come into the New Year wanting to get fitter and lose a bit of weight, but it’s hard to maintain as we get into February. At Health Shield we have always encouraged our employees to be proactive about their health and are committed to helping them achieve their goals. We hope that this initiative will lead to happier and healthier employees whilst raising money for a great cause in the process.”

Nicola Hilliker, member of the Health Shield slimming club added: “We have had a fantastic result in the first three weeks with over 100lbs being lost between 24 of us. Having the contribution towards a Fitbit is a great incentive too, I know I have been using mine to monitor my activity levels, and we get some great challenges between colleagues. For me, the slimming club and the Fitbit have been a positive life change, and I am really starting to see improvements in my wellbeing.”

Health Shield runs regular charity events, recently raising £5,000 for the NSPCC by entering 41 people into the North West Triathlon, an activity it plans to repeat in 2016.

Health Shield has been established since 1877, employing 117 people in Crewe after expanding their offices in 2015 to create more jobs.


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For further information please contact:

Kevin Carr, Carr Consulting & Communications   07887 838811

Matthew Morris, Carr Consulting & Communications   07825 758286

About Health Shield

Established in 1877 Health Shield is an award winning and market leading provider of Health Cash Plans and health and wellbeing benefits. Health Shield is a non-profit making Friendly Society without shareholders, operating for the benefit of all our members. We are committed to providing competitively priced products that are sustainable and affordable, and strive to enhance our award winning reputation in the market.